Business Intelligence

Business intelligence (BI) is a technology-driven process for analyzing data and presenting actionable information to help executives, business managers and other end users make more informed business decisions. BI encompasses a variety of tools, applications and methodologies that enable organizations to collect data from internal systems and external sources, prepare it for analysis, develop and run queries against the data, and create reports, dashboards and data visualizations to make the analytical results available to corporate decision makers as well as operational workers.

BI can be used to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions include priorities, goals and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a more complete picture which, in effect, creates an "intelligence" that cannot be derived by any singular set of data.  Amongst myriad uses, BI tools empower organizations to gain insight into new markets, assess demand and suitability of products and services for different market segments and gauge the impact of marketing efforts.

Welcome to Guideline

Guideline is a global technology corporation specializing in IT project management, Software solutions & training , Networking, web applications, Digital Marketing and IT Retailing. Since its inception in 1998, Guideline has successfully delivered solutions of high quality to clients around the world. We have partnered with customer to help them gain a competitive advantage by providing end to end consultancy, application support, implementation and infrastructure series.


To grow into a corporate with multi divisional companies and multi products having international presence.


To provide Quality, Innovative and Reliable solutions for various enterprises through the genuine application of Information technology